2013 Customized Chrysler Draw Awards Illustrate the Quality of Mopar Parts

Chrysler Mopar

Highlights from the 2013 customized draw awards held by Chrysler illustrate that Mopar parts and accessories, which we at Suburban Chrysler Dodge Jeep Ram of Troy use, are top-notch. The awards, begun in July, spotlight classic, or modern-day cars customized and restored by their owners with Mopar parts in exceptional ways.

Award Highlights

Chrysler’s Customized and Performance Vehicle Program recently selected “Top Eliminator” winners. Miles Watsko took the first prize with his 1964 Plymouth Savoy. His restored car won the first “Top Eliminator” award at the “Mopars in the Park” event July 9 in Farmington, Minn.

The judging panel selected Watsko based on criteria that relate to the program’s goal to modify or preserve Mopar vehicles. The criteria include Mopar content and overall appearance of a vehicle, according to a recent Chrysler post. Watsko’s Savoy is a classic muscle car that features the 426 HEMI race engine. Interestingly, the 1964 Savoy was the first car that Mopar gave that engine type.

Additional winners’ selections occur at Carlisle Chrysler Nationals, the Indianapolis NHRA US Nationals, and online; the total number of award recipients, counting Watsko, is four.

How We Use Mopar to Help You

At our Suburban Chrysler Dodge Jeep Ram of Troy dealership, we use the high-quality Mopar parts that are vital to the award-winning vehicles. That means that any time you come in for a servicing and need parts replaced or added, you can expect to receive durable Mopar parts, which enhance handling of your vehicle, and excellent customer service.

Mopar has an excellent reputation in the automobile industry, built up over 75 years. The genuine parts and accessories distribute to over 130 markets worldwide and are the go-to for Chrysler Group brands. Mopar has introduced many features into the auto industry, such as Wi-Fi and wireless charging for cars.

Whether you are looking for a new or used car, or need a service repair, we, at Suburban Chrysler Dodge Jeep Ram of Troy, are here to help you. Our dealership is open Monday through Saturday; come see us in person or give us a call today.

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Chrysler Keeping and Expanding “Imported from Detroit” Tagline

Imported from Detroit

Chrysler is continuing to use the “Imported from Detroit” tagline, one of the most memorable and successful slogans ever used by an automaker.

History of “Imported from Detroit”

Chrysler first used the “Imported from Detroit” tagline during the 2011 Super bowl. The first-ever two minute Super bowl commercial featured rapper Eminem cruising the streets of urban Detroit in a restyled Chrysler 200 sedan. While Eminem drives through Detroit, he passes run-down houses and empty warehouses. He also passes Detroit’s impressive architecture, statues, and sculptures, and eventually passes through a thriving downtown area. A narrator asks “what does a town that’s been to hell and back know about the finer things in life?”

He answers, “Well I’ll tell ya, more than most.”

The commercial gave a rugged, persevering impression of Detroit, a town that had seen a massive amount of strife during the recent economic struggles starting in 2008.

Chrysler successfully connected itself with Detroit, aka Motor City, and made itself synonymous with the town’s hard-working, never-say-die attitude. The spot earned notable praise and numerous awards from the advertising industry and is credited with helping Chrysler rebuild its image.

Chrysler is keeping the Campaign

The “Imported from Detroit” campaign has been successful, and Chrysler has said that they plan on expanding the uses of the tagline in future commercials and advertisements. Although the tagline has been an undisputed success, there were previous rumors that Chrysler would discontinue the slogan.

Chrysler, however, responded to the rumors by telling the Detroit Free Press that they would not only keep the slogan, but they intend to expand its use. Chrysler is using the tagline in a partnership with clothing manufacturer Carhartt, which is also based in the Detroit area.

The automaker produced another Super bowl ad featuring Clint Eastwood, called “Halftime in America”, which used the resurgence in Detroit as an example of how the country as a whole can come through tough times, emerging stronger and more resilient than ever. The ad aired during halftime of the 2012 Super bowl, and was another popular spot for Chrysler.

These commercials, and the “Imported from Detroit” tagline, display Chrysler’s commitment to the American automotive industry and the people it serves, including employees, factory workers, and Chrysler’s customers.

Chrysler Vehicles for the Drivers of Troy

Suburban Chrysler Dodge Jeep Ram of Troy is proud to be a part of Chrysler’s commitment to the American people. Visit us and take a test drive in any of our “Imported from Detroit” vehicles. We have a large inventory backed by our professional service, so stop in today!

 

 

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